Starbucks is out-Christmassing Donald Trump & David Amess.


It may be somewhat surprising to the Christian-right on both sides of the Atlantic, that the Bible does in fact contains more verses than just those condemning homosexuality. Some of which, tend to contradict much of how those same Christians act, and what they say. For example, despite the Christian God’s demands to be worshipped, a few Biblical verses happen to contain words on humility. James 4:6 for example explains:

“God opposes the proud, but gives grace to the humble.”

– According to James, a sense of humility in your beliefs, is an attractive feature for the God of Christianity. And so I wonder how that God might respond to the bizarre lack of humility from the Christian-right, to Starbucks unveiling its new cups for Christmas.

Over here in the UK, Conservative MP David Amess is angry at the lack of Jesus on Starbucks products, and is sure it is a case of political correctnesss:

“I do think this is an example of political correctness gone mad.”
“What is Christmas about? It’s CHRIST-Mass.”
“This is utter madness. Who was the idiot who thought this up? He should be sacked!”

– Donald Trump over in the US said:

“Did you hear about Starbucks? No more Merry Christmas on Starbucks. I wouldn’t buy…. I’m speaking against myself… I have one of the most successful Starbucks in Trump Towers. Maybe we should boycott Starbucks? I don’t know. Seriously, I don’t care. By the way, that’s the end of that lease but who cares.”

– For both both Amess and Trump, every company should be constantly espousing Christian imagery in the two month run up to Christmas, otherwise they should be boycotted. It’s an interesting take on humility, when you require your beliefs to be confirmed at all times by all individuals who aren’t specifically you. Worse, for Trump, if you’re creating advertising and you don’t include a snowman, you should be sacked. Selling a product in the run up to Christmas, with no Jesus on the front? You hate Jesus! Well, with that in mind, let’s examine three websites. Firstly, the website of David Amess, then the website of Donald Trump, and thirdly the website of Starbucks.

Here’s the front page of Amess’ website:

Amess 1
– Not even a festive colour. All very blue. Perhaps the hat is the sort of hat Etonian Santa wears, but other than that, there’s absolutely no indication of the time of year that it might be, from Amess’ website. After going through the site, I found just a single reference to Christmas, with Amess dressed as Santa, which in no way reflects ‘Christ-Mass’:

Amess 2
– Indeed, instead of any reference to Christ at Christ-Mass, Amess has instead used a a Pagan character.

A similar state of affairs is found at Donald Trump’s website. His front page has nothing at all Christmassy on it:

Trump 1
– And so I ventured into the ‘shop’ section of his website, expecting something a bit festive. At least a Christmas tree. Or maybe a mention of Jesus somewhere. But instead, I just find products covered in Donald Trump’s name:

Trump 2
– So, given the fact that both Amess and Trump have websites that make little to no mention of Christmas, Jesus, or any sort of outward show of festivity, what of Starbucks website – keep in mind that Trump specifically said ‘no more Merry Christmas at Starbucks;? Here’s what you see if you scroll down Starbucks’ front page:

Starbucks 1

Starbucks 2

Starbucks 3

Starbucks 4

Starbucks 5

Amess & Trump, like Starbucks, are selling a product through their sites. For Amess, he is selling his abilities to constituents. For Trump, he is selling his abilities to the entire country in the hope of securing the Republican nomination, followed by The White House. And yet, the intense outward show of Christian ideals they seem to demand of the products coming from others, and the requirement that advertisers confirm Christian beliefs, both Amess and Trump display less of on their own website.

Starbucks is out-Christmassing Donald Trump and David Amess.

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One Response to Starbucks is out-Christmassing Donald Trump & David Amess.

  1. kpspong says:

    I’d like to say, ‘What a pair of jack-assess’, but they’re just appealing to their core demographic. Amess is playing to the hypertensive, Daily Mail types in the gallery. Trump, well, angry white men like a bit of conspicuous piety, don’t they? At least it makes a change from banging on about ‘Christmas is too commercialized.’

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